Tell us about China Doll Boutique... Who, where and when?
I launched China Doll Boutique in September 2011. We're a London based brand that
until very recently was run by myself from the spare bedroom! I've now moved
into a warehouse/office space and taken on a bit of part time help.
We've got quite a diverse range coming up for AW12, everything from fun prints, floaty
dresses, spots and polka dots to studs and camo and we're mixing it up with a bit
of glam - there really will be something for everyone.
What were your inspirations for the collection?
We take inspiration from real people around us - street style. I have a love for all things girly and whimsical, so I try to incorporate that into to the collection.
We have a morning catch up to review the weeks targets then in the later afternoon pop
over to the warehouse to print and pack orders. But everything in between can
vary quite a bit, from planning blog posts and newsletters, to catching up with
our PR agency or prepping props for a shoot!
Your studio is huge - we want the
scoop, tell us all about it!
We're based in a converted warehouse in South Bermondsey, South East London. It's a huge character building, with beautiful original wooden flooring and white washed exposed brick walls. I love the space, as we can dress it up as much as we like and the fact that I can shoot at any time is a huge plus.
We're based in a converted warehouse in South Bermondsey, South East London. It's a huge character building, with beautiful original wooden flooring and white washed exposed brick walls. I love the space, as we can dress it up as much as we like and the fact that I can shoot at any time is a huge plus.
I love warehouse style buildings with a bit of character to them, and of course, lots of space. I would love a wall full of inspirational images.
How about your plans for next
season?
It's a bit too early for us to tell, but we're initially thinking pastels and lots of
florals.
It's a
really easy site to use as a seller and a buyer, and also a great way to get your
brand out there too, as there is such a huge ASOS Marketplace following. Make
sure to blog and tweet about your store as much as possible, as it really does
drive sales. Also, provide good customer service and refresh your storefront
with new images, or re-shoot slower selling lines.
Make sure
to take a look at the current China Doll Boutique collection. We've gone dotty for it.