And the Winner Is...

Designer Samantha McEwan has won the coveted Fashion Angel prize - an invaluable 6 months of business mentoring for fashion startups.

Fashion Angel Director, Alison Lewy, Rachel Humphreys, Senior Marketplace Manager and Letitia Allman, Seller Development Executive had their work cut out selecting a winner from the huge pile of applications sent in from our entrepreneurial sellers and boutiques. They selected the '90s-inspired brand Isolated Heroes and designer Samantha McEwan to win the mentorship - her colourful designs are pretty hard to ignore, don't you think?

Alison said We selected Samantha as we loved the brand aesthetic and felt with the right support the business had potential for growth. Samantha will now have the opportunity to work with a team of high-level, industry professionals from Fashion Angel to ensure the on-going development and success of her business, as well as exposure for the Isolated Heroes brand.”

And winner, Samantha, sounded pretty chuffed with the result too: “I am so excited to have won this competition and grateful to ASOS Marketplace for giving me the opportunity to be mentored by the Fashion Angel team and benefit from their industry expertise. I am looking forward to developing my business strategy and with their assistance, taking my business to the next level”

Hoorah! We can't wait to see Isolated Heroes take over the world. Watch this space!